Generate More Sales, More Profits and Cash in Your Business
and in the process ...
Increase the Value of Your Business.
Bowie Consulting Small Business Hub
"Most traditional sales & advertising concentrates purely on lead and enquiry generation in order to increase sales.
What most business owners fail to do is maximise the use of those enquiries and then fully utilise their existing and newly acquired customer base.
The acquisition costs of a new customer can be so high, that if a business only concentrates on generating new leads, they are marketing inefficiently and will most likely fail.
The greatest "leverage" for a business can be in other areas such as conversion and retention rates, increasing transaction frequency and the average value of each sale."