For most small business owners, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.
Here are 8 tactics developed by successful marketers that are sure to make your business as successful as theirs.
1. Create A Unique Selling Proposition (One of a Kind Selling Point)
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.
Don't go out on a limb to create new products and services to get attention. Just add a special benefit to the ones you already have... maybe it's quicker service or a guarantee. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
2. Use Testimonials
We all know that business owners think their product or services are the best thing going, but it's what the current customers think about it that really matters to your prospective customers. They're the ones who see things from their point of view... what they have to say about the business has an impact.
Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it...how else can you gain credibility than by creating a group of satisfied customers and shouting what they have to say?
Look for ways you can make testimonials an effective part of your marketing campaigns.